What is the best strategy for it. All of this contributes to the presence that your brand longs to have. Productivity This pillar is also known as performance and quality. With this item, we can talk about the success that your company has had, or not, in the market. The first step is to define KPIs (key performance indicators) , which represent the key indicators that your company must measure throughout each cycle, be it daily, monthly, quarterly, etc. Defining these indicators and pursuing them daily in your company is extremely important. Only then will we know if we are achieving our goals and how others are doing in the other 7Ps mentioned here.

And if not, what should we rethink? How to rethink it? These indicators Special Data will show you what to do, or at least, they will give you ideas of how you should start. The goals of a business are normally related to finance, sales, obtaining and growing revenue, but they can also be directly connected to the other pillars. That is, how many people are going to find you from the promotion point that you defined at the beginning? What is the value that people perceive in your product? When and where to think about the 8Ps of Marketing? Probably if you are opening or reformulating a business, you have made a business plan.



This plan consists of defining some basic premises to go out in search of the success of your venture. These premises involve financial, human and marketing information. In the marketing plan, some information must be included and this is where the Marketing Mix comes in. Defining the 8Ps is planning your business and, mainly, everything that has to do with your product or service. In the end, there is no company if there is no product. The product is the reason for any business to exist and planning it well can make all the difference in the success of your business. But there is no point in just planning.